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Top 6 Benefits of Improving your CX Assurance

WHAT IS CX ASSURANCE?

CX Assurance involves measuring and detecting CX flaws from a customer’s perspective throughout the development process, from design through functional and regression testing, to performance testing, and on to monitoring.

Done best, it should be in real-time, and automated to enable more testing and monitoring with greater precision.

WHY ASSURE YOUR CX?

• Dramatically reduces the risk (and costs) of exposing customers to CX issues
• Increases the pace of customer experience innovation
• Maintains complete control of customer experience testing
• Monitors the ongoing health of the production customer experience
Every organization has different priorities when it comes to their CX assurance initiatives — whether reducing costs, speeding up the development process, or improving quality.