Customer Journey Mapping Fundamentals
There is no question that Customer Experience is becoming the new battleground for business success. Underpinning that success is understanding the ‘Customer Journey’ to identify areas for improvement.
Customer journey maps are essentially like roadmaps that detail what your customers experience before buying or using your product or service—starting from awareness, moving through consideration, and all the way up to the actual point of interaction(s).
Our Customer Journey Mapping Fundamentals will course will teach you the fundamentals of Customer Journey Mapping enabling you to build useful and practical customer journey maps that identify the experiences, pain points and moments that matter for your customers and how to use that insight to improve your business.