Customer Journey Mapping: What you need to know

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Customer Journey Mapping: What you need to know

March 14 @ 9:00 am - 12:45 pm

You can find all the Auscontact events on CX Central's Event Calendar

Mapping results into action & tools

In recent years there has been a lot of talk around Customer Journey Mapping. It is becoming a very important program for anyone thinking around how they can understand and improve the customer experience when dealing with an organisation.

In this workshop we will have the team from CSBA provide us with an overview of Customer Journey Mapping. Robyn Reilly, from CSBA, has been conducting Customer Journey Mapping projects for Clients for over 6 years. The journey mapping has been in in both public and private sector.

Customer Journey Mapping – A practical overview of what Customer Journey Mapping is and what it is not. How to conduct and tools and tips for a successful program.


9:30AMManaging the customer experience: current industry perspective
10:00AMWhy Customer Journey Mapping? A case study and Q&A
10:45AMMorning tea
11:15AMPlanning for Customer Journey Mapping: Strategies and success factors
11:45AMHow it works: An interactive session incorporating a sample customer session
12:30PMWrap up with WA Committee Chairperson Loretta Panayotou
12:45PMEvent close


March 14
9:00 am - 12:45 pm
Event Category:


1800 025 727


Main Roards Western Australia
Aitken Centre, Waterloo Crescent
East Perth,Western Australia6004Australia
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