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July 13, 2020

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Livestream

How to use Customer Empathy to unlock new opportunities

June 24 @ 4:00 pm - 5:30 pm

|Recurring Events (See all)

An event every 2 weeks that begins at 4:00 pm on Wednesday, repeating until August 5, 2020

Free

How to use Customer Empathy to unlock new opportunities for growth

Challenges facing marketing and CX leaders

  • Customers are adjusting to new ways of living, working and socialising
  • Customers have new set of needs, new problems and changing CX expectations
  • Customers’ new-world context is set to become their new-normal
  • Brands will now compete for market share in an even more highly commoditised market
  • Advertising ROI will decrease. The cost of Share of Voice will increase
  • In the race to rapidly digitise brand touchpoints competitive advantage will be lost

In this Masterclass you’ll learn how to:

  • Use empathy to understand your customers’ new-world needs and expectations
  • Understand the new moments that matter in your customers’ experience
  • Unlock new opportunities to pivot your CX strategy

We’ll also have an in-depth discussion on:

  • Why new-world customer insights will be the new competitive advantage
  • How to unite and aligned your teams with a new-world perspective to get everyone responding quickly
  • Why the success or failure of digitising brand touchpoints will be dependent on knowing the moments that matter to customers

About your presenter Alex Allwood

20+ years’ experience in CX & marketing > Founder, CX consultancy All Work Together > Director, Customer Strategy and Experience > Learnings from surviving & thriving in the GFC > Authored 2 books, the latest, ‘Customer Empathy’ > Customer experience trainer > Self-confessed CX geek!

Find a list of consultants that specialise in customer experience, contact centres and more on the CX Directory > 

Event Details:

Date:
June 24
Time:
4:00 pm - 5:30 pm
Cost:
Free
Events Category:
Website:
View Website →

Venue for the Event

Virtual

Event Organiser

All Work Together
Phone:
02 9211 5575
Website:
https://allworktogether.com.au/

Additional Information

This event is suitable for:
CX Professionals
Start Time:
Afternoon
Expected Duration:
1 to 3 Hours

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