Boost call centre performance with this easy game

Boost Call Centre Performance with the Jackpot game
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Boost Call Centre performance with this easy game

If you lead a team in a contact centre, you know employee engagement directly impacts performance. I’m always looking for ways to boost team morale and keep targets on track towards our business objectives.  Here’s a game I created for my team, the All Stars. Maybe you can use it? Or, it just may spark a new idea for you!

The game is called Jackpot. And it’s easy.

Jackpot lasted for a month (although you could run it for shorter or longer periods) where I made fake money, called ‘All Stars Bucks’. Consultants earned All Stars Bucks by making sales. Different products paid out different amounts, but either way, everyone got money by answering the phone and doing their job. Nothing extra required.

Consultants had choices of things to buy with their cash. Some prizes were more of a risk (buying a ticket into a ‘prize draw’), others were guaranteed (an instant prize).

All Stars Sales Bucks

A photo of the All Stars Sales Bucks!

Pretty green pieces of paper can light up a desk and Jackpot generated daily interest amongst the team!

Knowing that everyone could win and choose to spend cash how they wanted was a great benefit. There was certainly a boost in both sales and morale, however it did take a little bit of time each day to get organised. Return on investment of this time made it well worth it.

Award ideas

You can be quite creative with how the team can use their money. I’d suggest personalising it as much as possible to gain maximum buy-in.

Some prizes I used for using All Stars Bucks:

  • $2 = Entry to win $10 Coles Myer Voucher (2 Winners)
  • $10 = 1 Entry to win 3 months of Netflix (1 Winner)
  • $11 = 1 Entry to win 3 months of Spotify (1 Winner)
  • $25 = Mystery Prize Bags (20+ bags, see below)
  • $30 = 1 Entry into $50 JACKPOT prize $1150 = Vietnamese Roll Team Lunch

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The Mystery Prize…

The most well received component was the Mystery Prizes – every couple of days someone would give into their curiosity and spend their hard earned Bucks. Interestingly, it wasn’t just the purchaser who got the benefit here; the whole team would find joy in discovering who won what prize and what was inside.

The Mystery Prizes were all in identical bags, stapled shut and lined up on my desk. They were structured cardboard bags so you couldn’t see any clues. The discussion over which one to pick was kind of like that Millionaire Briefcase show.

Mystery Prize

What’s in the bag? Mystery Prize bags were certainly popular!

Summary

Throughout the month, the Jackpot game generated excellent discussion between our team. It was something we could all talk about, in person and over email, that was not overtly about targets. Each individual was in charge of their own involvement. Some consultants loved it and thrived of the instant choice, others didn’t get into it much.

I made sure to capitalise on the excitement. Every time someone got a Mystery Prize Bag, I’d take a photo of the consultant and their prize and email it out asap. This took a lot of work, but worth it. Call centres are about dynamic results, so games must harness this instant gratification.

Key learnings

In hindsight I’d do a few things differently. Initially I had a consultant be “Team Banker” to gain buy-in. However this didn’t work well. They got bored and it became too much work for them between calls.

I also originally had some fines that could be imposed, eg: missing a non-negotiable in a sales calls may be a $4 fine. This didn’t translate well to all personalities and in the end was removed from the rules.

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Additional takeaways

  • The game was targeted towards individuals, so high performers and low performers were both able to play and enjoy.
  • There was no extra effort required from staff. They did their job, and I facilitated the cash and prizes.
  • I put an option for the team to join all their money together and buy a free lunch. This was a key move towards ‘one team’ mentality.

There was no need for a big budget – I just purchased cheap prizes from Kmart, Ikea etc. that were usually around $3. I had more girls in my team, so candles, body products and makeup were common prizes that were well received.

In my experience though, it really wasn’t about the money; it was about the game and the recognition for a job well done.

So I’ve shared mine, I look forward to hearing about yours so make sure you send them in here.

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Jemma Martin on Linkedin
Jemma Martin
Sales Team Manager | RAA Group
Jemma Martin loves to inspire people to think differently, create innovative solutions and take action. With a strong history in frontline sales, in both face to face and contact centre environments, Jemma believes that questioning the status quo is integral to sustainable success. She is an avid learner and enjoys travelling, connecting with new people and drinking red wine.

Jemma is Sales Team Manager at the RAA and is studying her MBA at Torrens University.