Do Not Call Register Penalty handed out

The Australian Communications and Media Authority (ACMA) continues a crackdown on companies breaching the Do Not Call Register Act, with a financial services company – Premium Financial Services – hit with a $34,000 infringement notice after telemarketing calls were made in breach of the Act.

Premium Finance Services received the infringement notice after the ACMA found that the company had engaged a call centre to make telemarketing calls on its behalf, and calls were made to numbers on the Do Not Call Register.

ACMA’s acting Chairman, Richard Bean warned that organisations which fail to meet their obligations under the Do Not Call Register Act risk significant penalties.

“Some businesses may think having a contract with a call centre and relying on them to do the right thing is enough. It’s not. If you use a call centre for telemarketing, you must make sure that the centre is complying with the Do Not Call Register Act.”

The Do Not Call Register is established under the Do Not Call Register Act and under the Act, Australians can enter their fixed line or mobile telephone numbers on the register, provided those numbers are used primarily for private or domestic purposes. Any number used exclusively as a fax number can also be registered.But, it is illegal for most unsolicited telemarketing calls or marketing faxes to be made to numbers on the register, while businesses have 30 days from the date a number is registered to check their call lists and stop contacting that number.

Some unsolicited calls, however – subject to telemarketing industry rules that limit the hours calls can be made – are permissible, including:

•    Marketing calls from businesses with which the recipient has an established ongoing relationship, unless consent has been withdrawn

•    Calls from political parties, members of parliament, and political candidates, soliciting donations or offering goods and services

•    Calls from educational institutions in which the recipient is, or was, a student, offering goods or services

•    Calls from registered charities, soliciting donations or offering goods or services

•    Opinion polling and research calls.

The Do Not Call Register Act applies to those who engage others to make calls for them as well as those who actually make the calls, and members of the public can opt out of receiving unsolicited telemarketing calls and faxes by visiting ACMA’s Do Not Call registration page on its website or calling 1300 792 958.  Registration is free and even if you have an existing relationship with an organisation, you’re entitled to ask the organisation to stop calling.

Share this content:

Upcoming Industry Events:


Customer Service ‘Essentials’ – Dec 2020

$397
Scheduled
Event Organiser:
CX Skills
Virtual/Online

The December 2020 Customer Service Essentials training course is designed to teach students the fundamental customer service call behaviours and consumer psychology required to deliver superior phone experiences day after day, call after call – fast! Delivered over 5 x 2-hour sessions, we’ll teach a structured, yet natural approach (no scripts!) that encourages staff to be themselves and engage with empathy.

Customer Experience Management Fundamentals – Dec 2020

$1797
Scheduled
Event Organiser:
CX Skills
Zoom

In our December 2020 CX Management Fundamentals training course, you'll receive 16 hours of facilitated learning from world-renowned CX trainer Daniel Ord. Delivered via 4 x 4-hour live Zoom sessions, you'll the six core customer experience management skills and strategies based on the Internationally recognised CCXP certification (Certified Customer Experience Professional) enabling you to build and deliver a customer-centric culture in your business that delivers a Return on Investment.

Sharpen the Saw – Manager to Leader

$600
Scheduled
Event Organiser:
Auscontact
Virtual/Online

In this Sharpen the Saw - Manager to Leader training course you'll build your skills as a leader to better leverage your team, their ideas, skills and experience.

Be the first to comment

Leave a Reply