What are Net Promoter Scores?

If you’ve ever been asked the question ‘On a scale of 0 1-10, how likely are you to recommended <insert company> to a family or friend?’ then you are now familiar with Net Promoter Scores.

The Net Promoter Scores (NPS) metric is a common way for businesses to measure customer loyalty and has been widely adopted across the world largely for its simplicity in asking just the one question.

Listen to this episode as Justin Tippett explains what are Net Promoter Scores along with some of the common pitfalls businesses are making, especially in a contact centre environment.

We’ve also got a great article (that is referred to in the Podcast) that you can read here: 9 Recommendations for implementing NPS and if you’d like to learn more about the Net Promoter Scores then visit our CX Glossary for more details on how to calculate it and more.

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