Personalisation

The cx and call centre industry is constantly changing but one trend that is gaining huge traction is personalisation. Businesses are using technology such as big data and better segmentation to explore ways of delivering a highly personalised experience for their customers that is delivering improved efficiencies, a better customer experience and ultimately improved profit.

We’ve collated all our articles on personalisation for you in the one location so you can quickly digest the latest personalisations trends, insights and news.

August 7, 2017
Why you need WEB VOICE SYNCHRONISATION (WVS)

What is Web Voice Synchronisation (WVS)?

Web Voice Synchronisation (or WVS) provides call centre and marketing departments huge power to personalise the customer experience and track campaigns providing powerful data to analyse the success of marketing campaigns and improve conversion rates.
October 29, 2014
AUSTRALIA POST PERSONALISE CALL CENTRE CUSTOMER EXPERIENCE

Australia Post gets personal in their call centre

Australia Post gets personal in their call centre introducing new technology to personalise the the customer experience and increase efficiency.