Articles by Kedar Naik

We reveal 4 Common Customer Experience (CX) failures made by businesses and how you can avoid making the same mistakes with your customers.

There is no denying the value of customer feedback – make sure you extract the maximum value for your business by avoiding these 4 key traps.

If you are looking at ways to improve the customer experience and reduce costs there are a range of self-service channels available that can benefit both your business and the customer. We explore 7 of the most popular channels today and provide some tips on how to get started.