CX Central is an initiative that was started by Justin Tippett, a veteran of the Australian Contact Centre industry, who first launched the website back in 2011.

His goal was to provide a useful resource for people looking to learn more about the contact centre and customer experience industry in Australia as well as taking a pro-active approach about highlighting the important role contact centres and customer experience contributes to the overall success of a business.

A key point of difference for CX Central is the importance of providing independent, free content and resources that are not bound by the constraints of vendors or hidden behind paid membership walls.

In 2016, Justin left the corporate world behind and launched his consulting and training businesses (he has to make a living somewhere!) but he is still just as passionate about ensuring CX Central continues to be the leading source of information for the CX and contact centre community in Australia.

CX Central Objectives

  • To provide information to Customer Experience and Contact Centre professionals that help educate, inspire and challenge excellence.
  • To provide easy access to a range of products and services that make it easier for businesses to deliver CX excellence.
  • To actively champion the CX and Contact Centre industry.

Advertising and Sponsorship opportunities

For over 9 years we’ve been supporting the Australian customer experience and contact centre community and we can now proudly boast the largest audience of CX professionals (over 30k) and the highest-ranked and most visited website specifically for CX & Contact Centre professionals in Australia.

This makes us the ideal partner to help you increase the exposure of your business and we offer a range of Advertising Options, Event Promotions and our new CX Directory making it easy for people to connect directly to vendors to help with specific (and searchable) solutions.

CX Group Australia websites

As well as CX Central, we have a range of other websites that each provide a niche service to support individuals and businesses on the CX journey. These include:

CX Directory – Our new service that lists hundreds of suppliers of call centre and customer experience related products and services with easy to use search filters.

CX Skills that provides specialist training workshops and courses for CX and Contact Centres from frontline agents through to high-performance contact centre management.

CX Consult provides consulting services that specialise only in contact centres helping them with everything from health checks, performance optimisation, structure and design, technology optimisation and more.

CX Connect – A B2B platform that connects customers and suppliers for CX related services like call centre outsourcers, Technology Suppliers, Virtual Assistants, Consultants and more.

CX Central History

Like many great ideas, CX Central started as a concept over a few drinks (OK a lot of drinks!) about how we could try and change the perception of call centre work which at the time, was certainly not seen even remotely as a viable career choice.

Starting with Ac3TV (Australian Contact Centre Community TV) our initial focus was on video content and then over time that morphed into articles and industry news on our Contact Centre Central website.

In 2018 our branding moved to CX Central as our focus shifted to more than just the contact centre.

Our new and improved CX Central website went live in January 2019 and our new Business Directory launched in July 2019.


If you’d like to know anything else about CX Central please Contact Us.