CX Central is an initiative that was started by Justin Tippett, a veteran of the Australian Contact Centre industry, who first launched the website back in 2011.

Justin’s goal was to provide a useful resource for people looking to learn more about the contact centre and customer experience industry in Australia as well as taking a pro-active approach about highlighting the important role contact centres and customer experience contributes to the overall success of a business.

CX Central was, and still is, independent and vendor-agnostic with all our content and resources not bound by the constraints of memberships or various rules and committees etc. ensuring we can continue to bring you the best content without having to fulfil obligations to vendors with constant email spamming, locked content etc.

CX Central Objectives

  • To provide information to Customer Experience and Contact Centre professionals that help educate, inspire and challenge excellence.
  • To provide easy access to a range of information and tools that make it easier for businesses to deliver a great customer experience.
  • To actively champion the Customer Experience and Contact Centre industry in Australia and abroad.

Advertising and Sponsorship opportunities

For over 9 years we’ve been supporting the Australian customer experience and contact centre community and we can now proudly boast the largest audience and most visited website in Australia for Customer Experience & Contact Centre professionals in Australia.

This makes us the ideal platform to help you increase the exposure of your business to contact centre and CX professionals and we offer a range of Advertising Options, Event Promotions across the CX Central website as well as our new CX Directory that makes it easy for people to connect directly to vendors to help with specific (and searchable) solutions.

CX Central traffic
Source: SEM Rush July 2020

CX Group Australia websites

As well as CX Central, we have evolved to provide a range of other services to support individuals and businesses with contact centre and customer service related products and services. These include:

CX Directory – Our new service that lists hundreds of suppliers of call centre and customer experience related products and services with easy to use search filters.

CX Skills that provides specialist training workshops and courses for Customer Experience and Contact Centres from frontline agents through to high-performance contact centre management.

CX Consult provides consulting services specifically for contact centres helping them with everything from strategy, health checks, performance optimisation, structure and design, technology optimisation and more.

CX Connect – A free B2B platform that helps businesses find suppliers for Customer Experience related services like call centre outsourcers & BPO’s, Technology Suppliers, Virtual Assistants, Consultants and more.

CX Central History

Like many great ideas, CX Central started as a concept over a few drinks (OK a lot of drinks!) about how we could try and change the perception of call centre work which at the time, was certainly not seen even remotely as a viable career choice.

Starting with Ac3TV (Australian Contact Centre Community TV) our initial focus was on video content and then over time that morphed into articles and industry news on our Contact Centre Central website.

In what was a side-hustle project in the beginning, in 2016 it became a full-time venture and in 2018 our branding moved to CX Central as our focus shifted to more than just the contact centre.

Our new and improved CX Central website went live in January 2019 and our new Business Directory launched in July 2019.


If you’d like to know anything else about CX Central please Contact Us.