November 21, 2024

Articles by Ben Shipley

About Ben Shipley

Having spent time overseas running cross-functional teams while also leading transformation initiatives, I have returned to Australia to immerse myself in the APAC world of CX which is one of the fastest emerging markets for transformation and investment in technology to improve Customer Experience.

Chief Customer Experience Officer role in APAC is emerging

The emergence of the Chief Customer Experience Officer in APAC

May 22, 2017 Last Updated: December 25, 2019
Ben Shipley

The Chief Customer Experience Officer role in APAC is emerging as companies pivot to accelerate customer experience initiatives to gain a competitive edge.

How to manage angry customers

May 3, 2018 Last Updated: June 21, 2021

If you work in a call centre or customer service these expert tips will help you to manage angry customers and get the conversation back on track.
False economies of a Customer Retention Strategy

February 6, 2017 Last Updated: June 21, 2021

Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?