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May 18, 2026
HomeAuthorsAaron Waters

Articles by Aaron Waters

About Aaron Waters

Aaron Waters is a Customer Experience & Innovation Strategist at Jacada.


His duties involve engaging and bringing executives in the Banking & Financial Industry up to speed on digital adoption using Jacada’s resolutions to ensure their customers experience an effortless customer journey.

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3 Myths about Visual IVRs
Technology (Advanced)

3 Myths about Visual IVRs and why you need one

August 9, 2017 Last Updated: December 16, 2023
Aaron Waters

We explore 3 Visual IVR Myths and how this new call centre technology helps you provide an improved mobile experience for customers.

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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