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March 3, 2021
HomeAuthorsMark West

Articles by Mark West

Mark West
About Mark West
Mark is cofounder of Magnificent Nerds, an award-winning experiential agency specialising in games, VR and esports, as well as Legit Nerds, a start-up travel brand offering packages and tours to the best gaming and pop culture events in the world.
Website LinkedIn
casual clothes policy
CX Executive Tips

What really happens when you switch to a casual clothes policy?

April 8, 2017 Last Updated: November 17, 2019
Mark West

We look at the truth behind what really happens in the workplace when you switch from corporate attire to a casual clothes policy.

The false economy of a customer retention strategy
CX Executive Tips

False economies of a Customer Retention Strategy

February 6, 2017 Last Updated: March 10, 2020
Mark West

Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?

Power of contact centre operations managers
CX Leadership Tips

Why Contact Centre Operations Managers need to step it up

August 26, 2016 Last Updated: January 4, 2020
Mark West

The contact centre Operations Managers play a critical role in the customer experience but to really influence CX it’s time they changed their approach.

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