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May 19, 2022
HomeAuthorsMark West

Articles by Mark West

About Mark West
Mark is cofounder of Magnificent Nerds, an award-winning experiential agency specialising in games, VR and esports, as well as Legit Nerds, a start-up travel brand offering packages and tours to the best gaming and pop culture events in the world.
Website LinkedIn
casual clothes policy
CX Executive Tips

What really happens when you switch to a casual clothes policy?

April 8, 2017 Last Updated: November 17, 2019
Mark West

We look at the truth behind what really happens in the workplace when you switch from corporate attire to a casual clothes policy.

The false economy of a customer retention strategy
CX Executive Tips

False economies of a Customer Retention Strategy

February 6, 2017 Last Updated: June 21, 2021
Mark West

Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?

Power of contact centre operations managers
CX Leadership Tips

Why Contact Centre Operations Managers need to step it up

August 26, 2016 Last Updated: January 4, 2020
Mark West

The contact centre Operations Managers play a critical role in the customer experience but to really influence CX it’s time they changed their approach.

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    Call Centre Hold Music and IVR Recordings

    October 5, 2021 Last Updated: October 6, 2021
    Justin Tippett interviews Alan McGirvan to understand the ins and outs of Call Centre Hold Music and IVR Recordings, and Voice Translations.

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Our most recent articles

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POPULAR ARTICLES

19 great tips to improve complaints handling in 2019
How to Improve Performance

How to improve customer complaints handling

June 1, 2016 Last Updated: June 21, 2021

19 expert tips on how to improve customer complaints handling to make things better your business, staff and customers.

how to engage call centre staff - best practice tips!
Call Centre Management Tips

Best Practice Tips to Engage Call Centre Staff

September 19, 2016 Last Updated: June 21, 2021

We share 13 expert tips on how to engage call centre staff that involves more than just movie tickets and free fruit platters.

Triple Zero Heroes who work in the call centre
Community Education

Triple Zero Heroes

September 18, 2018 Last Updated: September 12, 2021

Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.

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About CX Central

CX Central provides support and advocacy for Australian call centres, BPOs & CX practitioners. Whether it is to improve efficiency, increase customer satisfaction, improve staff engagement and so on we share free resources, expert articles and thought leadership to help progress and promote our industry.

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