December 27, 2024

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

The 15 best things about working in a call centre

May 17, 2016 Last Updated: June 21, 2021

We think working in a call centre gets a bad wrap so we reveal the 15 best things about working in a call centre and why it’s a great career choice.
Why the AHT metric should be extinct

November 9, 2016 Last Updated: June 30, 2023

With changes to the way contact centres operate and a higher focus on quality, its about time you stop using the AHT metric for call centre agents.

How to manage a Team Leader’s time

June 16, 2021 Last Updated: July 28, 2021
Tips for coaching call centre agents

January 29, 2015 Last Updated: July 15, 2020
Setting KPIs for Call Centre Team Leaders

October 7, 2021