November 21, 2024

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

What Call Centre Metrics and KPIs should you use?

October 4, 2018 Last Updated: September 12, 2021

Discover the top 10 call centre metrics & KPIs used today by managers including why, how they work and what to look out for.
How to manage angry customers

May 3, 2018 Last Updated: June 21, 2021

If you work in a call centre or customer service these expert tips will help you to manage angry customers and get the conversation back on track.

5 Barriers to a Contact Centre Team Leaders Success

March 8, 2019 Last Updated: October 7, 2021
Using Emotion and Logic in Sales

March 3, 2021 Last Updated: December 16, 2023
4 Tips to developing effective Team Leaders

November 27, 2014 Last Updated: July 15, 2020

How to create a fun call centre

November 10, 2020 Last Updated: May 10, 2021
5 Ways to increase positivity in the workplace

July 10, 2017 Last Updated: January 4, 2020
Understanding the link between employee and customer engagement

February 8, 2016 Last Updated: December 27, 2019