May 31, 2026

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

Best Practice Tips to Engage Call Centre Staff

September 19, 2016 Last Updated: June 21, 2021

We share 13 expert tips on how to engage call centre staff that involves more than just movie tickets and free fruit platters.
The 15 best things about working in a call centre

May 17, 2016 Last Updated: June 21, 2021

We think working in a call centre gets a bad wrap so we reveal the 15 best things about working in a call centre and why it’s a great career choice.

How Leaders Build Teams

February 11, 2015 Last Updated: July 15, 2020
8 Common Mistakes Made By New Contact Centre Team Leaders

June 22, 2020 Last Updated: October 11, 2020
Getting past gatekeepers when cold calling

August 6, 2020 Last Updated: December 16, 2023

Workplace ideas for Halloween

October 22, 2017 Last Updated: October 11, 2023
3 Tips on how to re-engage call centre employees

August 20, 2015 Last Updated: July 12, 2020
How to create a fun call centre

November 10, 2020 Last Updated: May 10, 2021