May 3, 2026

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

How to manage angry customers

May 3, 2018 Last Updated: June 21, 2021

If you work in a call centre or customer service these expert tips will help you to manage angry customers and get the conversation back on track.
The 15 best things about working in a call centre

May 17, 2016 Last Updated: June 21, 2021

We think working in a call centre gets a bad wrap so we reveal the 15 best things about working in a call centre and why it’s a great career choice.

10 reasons why Managers should be friends with their staff

April 27, 2017 Last Updated: July 15, 2020
15 Essential Habits of Amazing Call Centre Team Leaders

June 10, 2020 Last Updated: September 12, 2021
The 5 traits of emerging leaders

January 30, 2015 Last Updated: July 15, 2020

Workplace ideas for Halloween

October 22, 2017 Last Updated: October 11, 2023
How to create company values people will relate to

March 28, 2017 Last Updated: July 12, 2020
How to improve performance with gamification in call centres

August 19, 2015 Last Updated: December 16, 2023