July 3, 2026

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

The 15 best things about working in a call centre

May 17, 2016 Last Updated: June 21, 2021

We think working in a call centre gets a bad wrap so we reveal the 15 best things about working in a call centre and why it’s a great career choice.
Triple Zero Heroes

September 18, 2018 Last Updated: September 12, 2021

Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.

4 Innovative ideas to recognise employees

August 25, 2015 Last Updated: January 5, 2020
How to drive CX Values & Culture

February 27, 2019 Last Updated: July 28, 2020
Workplace ideas for Halloween

October 22, 2017 Last Updated: October 11, 2023