October 14, 2026

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

What Call Centre Metrics and KPIs should you use?

October 4, 2018 Last Updated: September 12, 2021

Discover the top 10 call centre metrics & KPIs used today by managers including why, how they work and what to look out for.
Does using overseas call centres really matter?

August 22, 2017 Last Updated: March 11, 2021

Does a call centre location really matter for customers or for businesses? We look into the key success factors using offshore call centres.