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August 26, 2026
HomeAuthorsPeter Zafiris

Articles by Peter Zafiris

About Peter Zafiris
Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.
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How to use your marketing budget to enhance the customer experience
How to Improve the CX

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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