September 10, 2026

Articles by Peter Zafiris

About Peter Zafiris

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. We exist to help industrial B2B companies plan, execute and measure marketing programs that produce real, bottom-line results.

How to use your marketing budget to enhance the customer experience

Using Marketing to enhance your Customer Experience

April 20, 2020 Peter Zafiris

For B2B companies, focusing on the Customer Experience (CX) provides one of the best opportunities to maximise their Marketing budget.

15 things you didn’t know about working in the Australian call centre industry

September 27, 2016 Last Updated: August 13, 2021

Working in the Australian call centre industry often receives some bad press so here are 15 positive things about working in the industry.
Why the AHT metric should be extinct

November 9, 2016 Last Updated: June 30, 2023

With changes to the way contact centres operate and a higher focus on quality, its about time you stop using the AHT metric for call centre agents.

5 tips on how to retain high performers in your business

September 2, 2015 Last Updated: July 15, 2020
4 Tips to developing effective Team Leaders

November 27, 2014 Last Updated: July 15, 2020
How to sound like a call centre leader

February 5, 2018 Last Updated: July 15, 2020

8 reasons why you need a table tennis table at work

June 27, 2017 Last Updated: January 4, 2020
10 reasons why Managers should be friends with their staff

April 27, 2017 Last Updated: July 15, 2020
How to improve employee retention

September 13, 2016 Last Updated: March 13, 2020