UK and Australian expansion on the agenda for FMG
Forrest Marketing Group (FMG) is bucking the trend of call centres closing down in Australia by not only expanding their business into Europe, but also making plans to grow their team in Australia.
The company is looking for home-grown UK talent.
“We are launching in the United Kingdom because I can see that the time is right to expand our business internationally, as we have a great service to offer to businesses over there,” Richard Forrest, founder and managing director, says.
“We have grown year on year in Australia. We employ 90 people working on 100 active campaigns a week and we believe that we will grow to 120 people here in the next year or two, as well as employing up to 35 people in England in the very near future.
“As a specialist lead generation/appointment setting organisation, I believe the key to our success is that we have developed a unique market research approach to our calls that enables our agents to develop natural conversations that uncover a prospect’s needs and enables us to present our client’s services as solutions to all levels of decision makers across almost all industries.”
In recent times two big Australian companies have closed their call centres. Their focus was on inbound call centres, whereas FMG work on proactive outbound strategies.
“Lead generation is essential for all organisations, large and small and as a business you can’t just rely on inbound enquiries to generate new sales and business growth,” Forrest says. “You need to be proactive with outbound calls and this is what we offer our clients.
“We don’t employ students or backpackers, but experienced people who have had careers and are now generally aged in their late 40s so they know how to speak to people at all levels to generate interest in our clients’ services and helping their business succeed.”
Forrest started FMG back in 2006 with one client and three part-time sales people.
In the first three years the company grew predominately from word of mouth and doubled in size every year over this period. From 2010, Forrest Marketing Group invested heavily in human resources and infrastructure to enable the company to increase the sophistication of its service and attract larger corporate clients.
FMG’s service has matured and its reputation has spread, so that their client list now includes large national and international businesses including Adobe, BOC, Boral, David Jones, Elders Insurance, Hoyts, Harvey Norman, Pirelli, Price Waterhouse Coopers, Readers Digest, Tradelink and TNT.
“It has been a wonderful journey so far and I am confident that we will continue to grow in the future,” Forrest says.
The FMG expansion into the United Kingdom will be under the name of Air Marketing Group, which will begin trading on March 7, located in Exeter, England.
Owen Richards will be the managing director. Richards was previously operations manager at FMG for seven years before returning to the UK in 2015.
“I’m delighted to have the opportunity to carry on the great work that Forrest Marketing Group does, on the other side of the world,” Owen Richards, managing director, says.
“I was fortunate enough to be a part of FMG’s success in Australia for more than seven and a half years and I believe we can carry on the great work in the UK and beyond.
“Air Marketing Group represents a great new opportunity for all involved.”
Ends
About Forrest Marketing Group
Forrest Marketing Group (FMG) provides lead generation, telemarketing and call centre solutions to organisations across Australia. Richard Forrest established the company back in 2006 and the company is still based in Manly Vale, New South Wales.
Many businesses struggle to generate a sales opportunities to achieve their revenue, profit and growth targets. FMG helps clients achieve their goals by generating leads, setting appointments, closing sales and servicing customers.
Selling on the phone is all we do and we get results. Each year we uncover sales opportunities that result in millions of dollars of new business for our clients.
Contact: Sally Cannon, FMG marketing manager
Email: sally@fmgroup.com.au
Telephone: 02 9939 6888
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