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August 14, 2026
HomeAuthorsWill Kingston

Articles by Will Kingston

About Will Kingston
Will is a Customer Strategy Consultant at PwC Australia. He started his career with the global management consulting firm Peppers & Rogers and has taken a customer-centric approach to subsequent roles in business, the law and consulting.
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How to create a customer obsessed business
How to Improve the CX

How to create a customer-obsessed organisation

April 20, 2017 Last Updated: August 29, 2021
Will Kingston

Discover the tactics used by leading global companies to transform into a customer-obsessed organisation using these small changes.

POPULAR ARTICLES

  • The false economy of a customer retention strategy

    False economies of a Customer Retention Strategy

    February 6, 2017 Last Updated: June 21, 2021
    Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?
  • Do customers really care about the call centre location?

    Does using overseas call centres really matter?

    August 22, 2017 Last Updated: March 11, 2021
    Does a call centre location really matter for customers or for businesses? We look into the key success factors using offshore call centres.

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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