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July 24, 2026
HomeAuthorsJo Macdermott

Articles by Jo Macdermott

About Jo Macdermott

Jo Macdermott is a well-known thought leader when it comes to all things Marketing. Jo is the Founder of Next Marketing, a well established Marketing Agency based in Melbourne.


Jo is looking to connect with Marketing Managers, Entrepreneurs (in funded startups) and Small and Medium Sized Businesses (with a marketing budget).

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The rising Importance of the B2B customer experience
How to Improve the CX

Why the B2B customer experience is so critical

July 6, 2017 Last Updated: February 27, 2020
Jo Macdermott

With a significantly higher lifetime value and global competition increasing, we reveal why customer experience is critical for B2B organisations

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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