CX Central is now the Australian Customer Experience Professionals Association (ACXPA). View website >

  • Linkedin
  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Website
CX Central
  • HOME
  • ABOUT
    • ABOUT CX CENTRAL
    • ABOUT THE INDUSTRY
    • CALL CENTRE CAREERS
    • OUR SPONSORS
    • GUEST AUTHORS
    • LEGAL
      • PRIVACY COLLECTION NOTICE
      • PRIVACY POLICY
      • WEBSITE TERMS OF USE
  • INDUSTRY RESOURCES
    • SUPPLIER DIRECTORY
      • CALL CENTRE OUTSOURCERS
        • AUSTRALIA
        • NEW ZEALAND
        • PHILIPPINES
        • SOUTH AFRICA
        • EGYPT
        • FIJI
        • GLOBAL SOLUTIONS
      • BACK OFFICE OUTSOURCING
        • AUSTRALIA
        • PHILIPPINES
        • INDIA
      • TECHNOLOGY
        • CONTACT CENTRE TECHNOLOGY
        • BUSINESS PHONE SYSTEMS
        • OFFICE PHONES & HEADSETS
        • KNOWLEDGE MANAGEMENT
        • CUSTOMER MANAGEMENT
        • REPORTING & ANALYTICS
        • WORKFORCE OPTIMISATION
      • CONSULTANTS
      • WORKPLACE TRAINING
      • INDUSTRY SERVICES
        • DATA/LIST SUPPLIERS
        • HOLD MUSIC AND MESSAGING
        • INDUSTRY ASSOCIATIONS
        • STANDARDS & CERTIFICATIONS
        • TRANSLATION SERVICES
        • UNIONS
      • RECRUITMENT SERVICES
      • VOICE OF CUSTOMER
      • **ADD YOUR BUSINESS**
    • EVENTS CALENDAR
      • VIEW CALENDAR
      • **ADD YOUR EVENT**
    • ERLANG CALCULATOR
    • TEMPLATES & GUIDES
    • GLOSSARY
    • PHONETIC ALPHABET
    • PODCAST
    • QUIZZES
    • TRIVIA GAMES
  • TRAINING
    • CUSTOMER SERVICE
    • CUSTOMER EXPERIENCE
    • DIFFICULT CUSTOMERS
    • CONTACT CENTRES
      • AGENTS/FRONTLINE
      • TEAM LEADERS
      • MANAGERS
    • WORKPLACE WELLNESS
  • ARTICLES
    • HOW TO
      • IMPROVE ENGAGEMENT
      • IMPROVE THE CX
      • IMPROVE PERFORMANCE
    • EXPERT TIPS
      • CALL CENTRE AGENTS
      • TEAM LEADERS
      • MANAGEMENT
      • EXECUTIVES
      • LEADERSHIP
      • HEALTH & WELLBEING
      • KPIS & METRICS
      • OFFSHORING
      • OUTSOURCING
      • SKILLS AND TRAINING
      • TECHNOLOGY
        • CORE TECHNOLOGY
        • ARTIFICIAL INTELLIGENCE
        • AUTHENTICATION
        • CALL CENTRE ANALYTICS
        • CX TECHNOLOGY
      • LATEST NEWS
        • TECHNOLOGY
        • INDUSTRY NEWS
        • OFFSHORING
        • OUTSOURCING
      • INDUSTRY INFORMATION
        • AWARDS
        • CAREERS
        • CONFERENCES
        • COMMUNITY AWARENESS
    • GLOSSARY
    • GUIDES
      • OUTSOURCING GUIDE
      • TECHNOLOGY GUIDE
    • HAVE A LAUGH!
  • CONTACT
    • CONTACT US
    • ADVERTISING
    • SUBMIT GUEST POST
    • SUBMIT EVENT
    • SUBMIT PRESS RELEASE
  • SUBSCRIBE TO ACXPA
August 14, 2026
HomeAuthorsJo Macdermott

Articles by Jo Macdermott

About Jo Macdermott

Jo Macdermott is a well-known thought leader when it comes to all things Marketing. Jo is the Founder of Next Marketing, a well established Marketing Agency based in Melbourne.


Jo is looking to connect with Marketing Managers, Entrepreneurs (in funded startups) and Small and Medium Sized Businesses (with a marketing budget).

LinkedIn
The rising Importance of the B2B customer experience
How to Improve the CX

Why the B2B customer experience is so critical

July 6, 2017 Last Updated: February 27, 2020
Jo Macdermott

With a significantly higher lifetime value and global competition increasing, we reveal why customer experience is critical for B2B organisations

POPULAR ARTICLES

  • The 15 best things about working in a call centre

    The 15 best things about working in a call centre

    May 17, 2016 Last Updated: June 21, 2021
    We think working in a call centre gets a bad wrap so we reveal the 15 best things about working in a call centre and why it’s a great career choice.
  • The false economy of a customer retention strategy

    False economies of a Customer Retention Strategy

    February 6, 2017 Last Updated: June 21, 2021
    Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?

OUR GOLD SPONSORS

TEAM LEADERS TIPS

  • How To Discuss Your Call Centre Team’s Poor Performance With Your Boss
    How To Discuss Your Team’s Poor Performance With Your Boss
    July 15, 2020 Last Updated: October 11, 2020
  • How leaders build teams
    How Leaders Build Teams
    February 11, 2015 Last Updated: July 15, 2020
  • reasons why you should be friends with your staff
    10 reasons why Managers should be friends with their staff
    April 27, 2017 Last Updated: July 15, 2020

How to Boost Employee Engagement

  • workplace ideas for Halloween 1200x630
    Workplace ideas for Halloween
    October 22, 2017 Last Updated: October 11, 2023
  • Do happy employees provide better customer service?
    Do Happy Employees Provide Better Customer Service?
    February 3, 2021
  • 25 ideas to reward employees at work
    25 ideas to reward employees that won’t blow the budget
    March 16, 2016 Last Updated: July 16, 2021
Looking for the latest industry insights and expert tips? All new content is published on the ACXPA Website >
SUBSCRIBE TO ACXPA >

Connect to ACXPA

  • Linkedin
  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Website
NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

Copyright © 2024 | Phone: +61 3 9492 2871 | CX & Contact Centre Training Courses | Supplier Directory | Contact Centre Outsourcing Guide | Contact Centre Technology Guide