B2B is the acronym for Business to Business meaning when businesses deal directly with other businesses rather than a consumer.

The other term you will hear is B2C which is when businesses engage directly with the consumer.

A great example of B2B is our Business Directory where you will find businesses who provide products and services to other businesses.

We also have a dedicated B2B service known as CX Connect that specialises in helping businesses find suppliers of CX and Call Centre products and services.

Simply answer some questions about what you need and we’ll connect you to a shortlist of recommended suppliers each keen to win your business saving you time, money and stress!

Of course, there is always someone trying to come up with an alternative acronym so the other one you might see or hear is B4B (Business for Business).


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