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May 21, 2022
HomeAuthorsElizabeth Magill

Articles by Elizabeth Magill

About Elizabeth Magill

For over 15 years, Elizabeth has led product marketing for leading CX software vendors, including IBM, DemandTec, Coremetrics, Aspect Software, and eGain.


Currently, she holds this role for Cyara, the leading provider of CX Assurance solutions, where she defines positioning, messaging and go-to-marketing strategy.

Website LinkedIn
The benefits of agile CX development
How to Improve the CX

The Benefits of Agile CX Development

January 18, 2019 Last Updated: February 14, 2020
Elizabeth Magill

Agile CX Development should be high on your priority list with research suggesting companies using it are 2.7 times more successful than their peers.

LATEST CX CENTRAL PODCAST

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    Call Centre Hold Music and IVR Recordings

    October 5, 2021 Last Updated: October 6, 2021
    Justin Tippett interviews Alan McGirvan to understand the ins and outs of Call Centre Hold Music and IVR Recordings, and Voice Translations.

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LATEST ARTICLES

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    Knosys secures Government Tender
    March 4, 2022
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How to improve your CX

  • How to create a customer centric culture
    How to create a customer-centric culture
    May 10, 2017 Last Updated: May 20, 2021
  • How AI-powered contact centres are changing the game
    How AI-powered Contact Centres Change the Game
    June 29, 2021
  • Why technology in customer service makes it hard for agents to succeed
    Why call centre agents are only as good as their technology
    May 15, 2019 Last Updated: August 7, 2021

How to Boost Employee Engagement

  • How to Design a Call Centre Reward and Recognition Program
    Call Centre Reward and Recognition Program
    February 21, 2021
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    Do Happy Employees Provide Better Customer Service?
    February 3, 2021
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    October 7, 2021
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    Coachable Call Structure
    September 18, 2021 Last Updated: November 12, 2021

Our most recent articles

  • Knosys secures Government Tender March 4, 2022
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POPULAR ARTICLES

Do customers really care about the call centre location?
CX Executive Tips

Does using overseas call centres really matter?

August 22, 2017 Last Updated: March 11, 2021

Does a call centre location really matter for customers or for businesses? We look into the key success factors using offshore call centres.

Australian Contact Centre Wage
Call Centre Management Tips

Australian contact centre salaries

November 5, 2020 Last Updated: October 16, 2021

A list of the Australian Contact Centre Salaries as set out by the Government as well as local benchmarking data, definitions and more.

Triple Zero Heroes who work in the call centre
Community Education

Triple Zero Heroes

September 18, 2018 Last Updated: September 12, 2021

Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.

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About CX Central

CX Central provides support and advocacy for Australian call centres, BPOs & CX practitioners. Whether it is to improve efficiency, increase customer satisfaction, improve staff engagement and so on we share free resources, expert articles and thought leadership to help progress and promote our industry.

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