CX Central is now the Australian Customer Experience Professionals Association (ACXPA). View website >

  • Linkedin
  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Website
CX Central
  • HOME
  • ABOUT
    • ABOUT CX CENTRAL
    • ABOUT THE INDUSTRY
    • CALL CENTRE CAREERS
    • OUR SPONSORS
    • GUEST AUTHORS
    • LEGAL
      • PRIVACY COLLECTION NOTICE
      • PRIVACY POLICY
      • WEBSITE TERMS OF USE
  • INDUSTRY RESOURCES
    • SUPPLIER DIRECTORY
      • CALL CENTRE OUTSOURCERS
        • AUSTRALIA
        • NEW ZEALAND
        • PHILIPPINES
        • SOUTH AFRICA
        • EGYPT
        • FIJI
        • GLOBAL SOLUTIONS
      • BACK OFFICE OUTSOURCING
        • AUSTRALIA
        • PHILIPPINES
        • INDIA
      • TECHNOLOGY
        • CONTACT CENTRE TECHNOLOGY
        • BUSINESS PHONE SYSTEMS
        • OFFICE PHONES & HEADSETS
        • KNOWLEDGE MANAGEMENT
        • CUSTOMER MANAGEMENT
        • REPORTING & ANALYTICS
        • WORKFORCE OPTIMISATION
      • CONSULTANTS
      • WORKPLACE TRAINING
      • INDUSTRY SERVICES
        • DATA/LIST SUPPLIERS
        • HOLD MUSIC AND MESSAGING
        • INDUSTRY ASSOCIATIONS
        • STANDARDS & CERTIFICATIONS
        • TRANSLATION SERVICES
        • UNIONS
      • RECRUITMENT SERVICES
      • VOICE OF CUSTOMER
      • **ADD YOUR BUSINESS**
    • EVENTS CALENDAR
      • VIEW CALENDAR
      • **ADD YOUR EVENT**
    • ERLANG CALCULATOR
    • TEMPLATES & GUIDES
    • GLOSSARY
    • PHONETIC ALPHABET
    • PODCAST
    • QUIZZES
    • TRIVIA GAMES
  • TRAINING
    • CUSTOMER SERVICE
    • CUSTOMER EXPERIENCE
    • DIFFICULT CUSTOMERS
    • CONTACT CENTRES
      • AGENTS/FRONTLINE
      • TEAM LEADERS
      • MANAGERS
    • WORKPLACE WELLNESS
  • ARTICLES
    • HOW TO
      • IMPROVE ENGAGEMENT
      • IMPROVE THE CX
      • IMPROVE PERFORMANCE
    • EXPERT TIPS
      • CALL CENTRE AGENTS
      • TEAM LEADERS
      • MANAGEMENT
      • EXECUTIVES
      • LEADERSHIP
      • HEALTH & WELLBEING
      • KPIS & METRICS
      • OFFSHORING
      • OUTSOURCING
      • SKILLS AND TRAINING
      • TECHNOLOGY
        • CORE TECHNOLOGY
        • ARTIFICIAL INTELLIGENCE
        • AUTHENTICATION
        • CALL CENTRE ANALYTICS
        • CX TECHNOLOGY
      • LATEST NEWS
        • TECHNOLOGY
        • INDUSTRY NEWS
        • OFFSHORING
        • OUTSOURCING
      • INDUSTRY INFORMATION
        • AWARDS
        • CAREERS
        • CONFERENCES
        • COMMUNITY AWARENESS
    • GLOSSARY
    • GUIDES
      • OUTSOURCING GUIDE
      • TECHNOLOGY GUIDE
    • HAVE A LAUGH!
  • CONTACT
    • CONTACT US
    • ADVERTISING
    • SUBMIT GUEST POST
    • SUBMIT EVENT
    • SUBMIT PRESS RELEASE
  • SUBSCRIBE TO ACXPA
May 18, 2026
HomeAuthorsElizabeth Magill

Articles by Elizabeth Magill

About Elizabeth Magill

For over 15 years, Elizabeth has led product marketing for leading CX software vendors, including IBM, DemandTec, Coremetrics, Aspect Software, and eGain.


Currently, she holds this role for Cyara, the leading provider of CX Assurance solutions, where she defines positioning, messaging and go-to-marketing strategy.

Website LinkedIn
The benefits of agile CX development
How to Improve the CX

The Benefits of Agile CX Development

January 18, 2019 Last Updated: February 14, 2020
Elizabeth Magill

Agile CX Development should be high on your priority list with research suggesting companies using it are 2.7 times more successful than their peers.

POPULAR ARTICLES

  • The false economy of a customer retention strategy

    False economies of a Customer Retention Strategy

    February 6, 2017 Last Updated: June 21, 2021
    Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?
  • how to engage call centre staff - best practice tips!

    Best Practice Tips to Engage Call Centre Staff

    September 19, 2016 Last Updated: June 21, 2021
    We share 13 expert tips on how to engage call centre staff that involves more than just movie tickets and free fruit platters.

OUR GOLD SPONSORS

TEAM LEADERS TIPS

  • How to Make Remote Work Engaging and Fun
    How to Make Remote Work Engaging and Fun for Everyone
    January 28, 2021 Last Updated: October 15, 2021
  • Free download of a call centre team leader job description
    Team Leader Job Description
    November 2, 2021
  • How to ask sales discovery questions
    How to ask sales discovery questions
    January 21, 2021

How to Boost Employee Engagement

  • 11 Great ideas on how to motivate employees at work
    How to motivate employees at work
    February 12, 2015 Last Updated: November 25, 2019
  • 3 Tips for Employee Empowerment in Call Centres
    Three tips for Employee Empowerment in Call Centres
    February 1, 2019 Last Updated: November 17, 2019
  • Tips on how to retain your top performers
    Proven ways to keep your top performers
    January 13, 2020
Looking for the latest industry insights and expert tips? All new content is published on the ACXPA Website >
SUBSCRIBE TO ACXPA >

Connect to ACXPA

  • Linkedin
  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Website
NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

Copyright © 2024 | Phone: +61 3 9492 2871 | CX & Contact Centre Training Courses | Supplier Directory | Contact Centre Outsourcing Guide | Contact Centre Technology Guide