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July 24, 2026
HomeAuthorsElizabeth Magill

Articles by Elizabeth Magill

About Elizabeth Magill

For over 15 years, Elizabeth has led product marketing for leading CX software vendors, including IBM, DemandTec, Coremetrics, Aspect Software, and eGain.


Currently, she holds this role for Cyara, the leading provider of CX Assurance solutions, where she defines positioning, messaging and go-to-marketing strategy.

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The benefits of agile CX development
How to Improve the CX

The Benefits of Agile CX Development

January 18, 2019 Last Updated: February 14, 2020
Elizabeth Magill

Agile CX Development should be high on your priority list with research suggesting companies using it are 2.7 times more successful than their peers.

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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