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May 18, 2026
HomeAuthorsLuke Rees

Articles by Luke Rees

About Luke Rees
Luke is the Head of Digital for AccurCast, specialists in ethical, international search engine optimisation, online advertising, and social media and mobile marketing.
Website LinkedIn
How to use customer personas to improve the CX in contact centres
How to Improve the CX

5 Customer Personas to Improve contact centre efficiency

May 22, 2015 Last Updated: December 31, 2019
Luke Rees

Learn how to improve the efficiency and CX delivered by your contact centre by using customer personas to personalise the customer experience.

POPULAR ARTICLES

  • Triple Zero Heroes who work in the call centre

    Triple Zero Heroes

    September 18, 2018 Last Updated: September 12, 2021
    Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.
  • Tips on how to manage angry customers

    How to manage angry customers

    May 3, 2018 Last Updated: June 21, 2021
    If you work in a call centre or customer service these expert tips will help you to manage angry customers and get the conversation back on track.

OUR GOLD SPONSORS

TEAM LEADERS TIPS

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    4 Quick Outbound Calling Tips Team Leaders Should Coach
    September 1, 2020
  • How leaders build teams
    How Leaders Build Teams
    February 11, 2015 Last Updated: July 15, 2020

How to Boost Employee Engagement

  • The link between employee and customer engagement
    Understanding the link between employee and customer engagement
    February 8, 2016 Last Updated: December 27, 2019
  • team building ideas for your call centre
    6 Team Building Ideas for your Call Centre
    August 29, 2017 Last Updated: December 30, 2019
  • Motivational Games you can play in the Contact Centres
    Motivational Games for Call Centres
    February 5, 2020 Last Updated: September 30, 2021
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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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