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April 15, 2021
HomeAuthorsLuke Rees

Articles by Luke Rees

Luke Rees
About Luke Rees
Luke is the Head of Digital for AccurCast, specialists in ethical, international search engine optimisation, online advertising, and social media and mobile marketing.
Website LinkedIn
How to use customer personas to improve the CX in contact centres
How to Improve the CX

5 Customer Personas to Improve contact centre efficiency

May 22, 2015 Last Updated: December 31, 2019
Luke Rees

Learn how to improve the efficiency and CX delivered by your contact centre by using customer personas to personalise the customer experience.

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LATEST CX CENTRAL PODCAST

  • Talking CX with Daniel Ord

    Talking CX with Daniel Ord

    April 9, 2021
    Host Justin Tippett talks with Daniel Ord to share great insights into Customer Experience (CX) and just how complex it can be along with some tips on how to get traction within your organisation.

LATEST ARTICLES

  • Talking CX with Daniel Ord
    Talking CX with Daniel Ord
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How to improve your CX

  • Tips on How to Respond to Negative Customer Feedback
    Best Ways to Respond to Negative Customer Feedback
    March 25, 2021
  • The hidden costs of call centre hold time
    The hidden costs of call centre hold time
    February 8, 2015 Last Updated: January 20, 2020
  • secrets to great customer service
    The secret to great customer service you simply can’t ignore
    March 31, 2015 Last Updated: October 13, 2020

How to Boost Employee Engagement

  • How to Design a Call Centre Reward and Recognition Program
    Call Centre Reward and Recognition Program
    February 21, 2021
  • Do happy employees provide better customer service?
    Do Happy Employees Provide Better Customer Service?
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Our most recent posts

  • Talking CX with Daniel Ord April 9, 2021
  • Interview with Marc Carriere April 6, 2021
  • MaxContact Release Microsoft Teams Integration March 30, 2021
  • Have contact centres survived COVID? March 29, 2021
  • Best Ways to Respond to Negative Customer Feedback March 25, 2021

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