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June 15, 2026
HomeAuthorsEfrat Vulfsons

Articles by Efrat Vulfsons

About Efrat Vulfsons
Efrat Vulfsons is a data-driven writer and freelance publicist, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.
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The Challenges of Digital Transformation they don't tell you about
How to Improve the CX

The Challenges of Digital Transformation

August 10, 2021 Efrat Vulfsons

There are a number of challenges of digital transformation for many businesses so these three tips can help increase your odds of success.

How to Improve the CX

Can You Extract Consumer Insights With User-Generated Content?

December 15, 2020 Last Updated: December 16, 2023
Efrat Vulfsons

How businesses are using User-Generated Content (UGC) to extract powerful consumer insights that can improve customer service, sales and more.

How Sentiment analysis is helping businesses understand their customers
How to Improve the CX

Why Is Sentiment Analysis Important In Ecommerce?

November 5, 2020 Last Updated: December 16, 2023
Efrat Vulfsons

Learn how sentiment analysis helps brands understand more about their customers and how they use this data to gain more customers.

POPULAR ARTICLES

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    September 18, 2018 Last Updated: September 12, 2021
    Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.
  • Why the AHT Metric should be extinct

    Why the AHT metric should be extinct

    November 9, 2016 Last Updated: June 30, 2023
    With changes to the way contact centres operate and a higher focus on quality, its about time you stop using the AHT metric for call centre agents.

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How to Boost Employee Engagement

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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