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May 18, 2026
HomeAuthorsEfrat Vulfsons

Articles by Efrat Vulfsons

About Efrat Vulfsons
Efrat Vulfsons is a data-driven writer and freelance publicist, parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.
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The Challenges of Digital Transformation they don't tell you about
How to Improve the CX

The Challenges of Digital Transformation

August 10, 2021 Efrat Vulfsons

There are a number of challenges of digital transformation for many businesses so these three tips can help increase your odds of success.

How to Improve the CX

Can You Extract Consumer Insights With User-Generated Content?

December 15, 2020 Last Updated: December 16, 2023
Efrat Vulfsons

How businesses are using User-Generated Content (UGC) to extract powerful consumer insights that can improve customer service, sales and more.

How Sentiment analysis is helping businesses understand their customers
How to Improve the CX

Why Is Sentiment Analysis Important In Ecommerce?

November 5, 2020 Last Updated: December 16, 2023
Efrat Vulfsons

Learn how sentiment analysis helps brands understand more about their customers and how they use this data to gain more customers.

POPULAR ARTICLES

  • Triple Zero Heroes who work in the call centre

    Triple Zero Heroes

    September 18, 2018 Last Updated: September 12, 2021
    Every day, over 7,000 Victorians speak to one of the real-life Triple Zero Heroes. We got to take a look behind the scenes working in the ESTA call centre.
  • Do customers really care about the call centre location?

    Does using overseas call centres really matter?

    August 22, 2017 Last Updated: March 11, 2021
    Does a call centre location really matter for customers or for businesses? We look into the key success factors using offshore call centres.

OUR GOLD SPONSORS

TEAM LEADERS TIPS

  • How leaders build teams
    How Leaders Build Teams
    February 11, 2015 Last Updated: July 15, 2020
  • A picture of a call centre team leader coaching an agent the heading Setting KPIs for Call Centre Team Leaders
    Setting KPIs for Call Centre Team Leaders
    October 7, 2021 Last Updated: May 25, 2025
  • Tips on giving feedback to employees
    How to improve giving feedback to employees
    October 15, 2020

How to Boost Employee Engagement

  • 5 Tips to inspire your customer service team 2019
    5 Tips to inspire your customer service team
    July 19, 2016 Last Updated: December 16, 2023
  • Using gamification in call centres
    How to improve performance with gamification in call centres
    August 19, 2015 Last Updated: December 16, 2023
  • Motivational Games you can play in the Contact Centres
    Motivational Games for Call Centres
    February 5, 2020 Last Updated: September 30, 2021
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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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