B2C

B2C is the acronym of Business to Consumer describing when businesses deal directly with the end consumer.

Some examples include:

  • A customer talking to their energy provider
  • A customer purchasing something at a retail store
  • A customer buying something at a supermarket

Most of the time as you go about your everyday life you would be considered a B2C customer 🙂

When businesses only deal directly with other businesses it is called B2B.

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