Don Peppers is recognised as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution.
February 4, 2015Last Updated: October 21, 2020 Don Peppers
Is it game over for the corporate call centre? The demise of the corporate call centre may arrive soon than you think. As technology advances and speed and ease of access become increasingly important to our customers, which elements of