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May 18, 2026
HomeAuthorsAdrian Swinscoe

Articles by Adrian Swinscoe

About Adrian Swinscoe

I’'m an independent customer experience consultant, adviser, speaker and author and have worked with companies from across the world.


I’'ve also published a best-selling book (April 2016 - Pearson) called How To Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. I live with my wife Hana, by the sea, south of London in the UK.

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CX Executive Tips

Customer Experience versus the Customer’s Experience

April 9, 2015 Adrian Swinscoe

Customer Experience versus The Customer’s Experience – is there really a difference? Over the last few days I’ve been to a few customer experience events, which included chairing a couple of sessions at a leading conference in London as well

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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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