How to improve the CX in your business
If you aren’t already looking for ways to improve the CX in your business there has never been a more important time to start.
A Walker study found that by 2020 (yes, we’re past it!), customer experience will overtake price and product as the key brand differentiator.
And if that isn’t scary enough, consider this:
- 86% of buyers are willing to pay more for a great customer experience
- 73% of buyers point to customer experience as an important factor in purchasing decisions
- 65% of buyers find a positive experience with a brand to be more influential than great advertising
- 84% of organisations working to improve CX report an increase in revenue.
With the evidence now overwhelming, companies across the globe are now consistently rating Customer Experience projects and investment as their number one business priority.
To help with your CX strategy, we’ve got a collection of articles below about how you can improve the CX in your business that will give you some great ideas as written by industry experts.
If you need some help in sourcing some expertise to help develop or optimise your CX strategy you’ll find some great suppliers in the CX Industry Business Directory and if you need some training courses to learn more about Customer Experience, check out our CX Skills courses >
How to Improve the CX Articles
Browse through all the CX articles below written by industry experts or check out our CX for Executives category that has even more articles.