CX Central is now the Australian Customer Experience Professionals Association (ACXPA). View website >

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July 6, 2026
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A sneak peak inside Telstra's digital contact centre
How to Improve the CX

A sneak inside Telstra’s Digital Contact Centre

April 2, 2015 Last Updated: November 25, 2019
Justin

With digital interactions increasing for customer support we take a peak inside Telstra’s Digital Contact Centre and how they manage Social Media enquiries.

POPULAR ARTICLES

  • Why the AHT Metric should be extinct

    Why the AHT metric should be extinct

    November 9, 2016 Last Updated: June 30, 2023
    With changes to the way contact centres operate and a higher focus on quality, its about time you stop using the AHT metric for call centre agents.
  • The false economy of a customer retention strategy

    False economies of a Customer Retention Strategy

    February 6, 2017 Last Updated: June 21, 2021
    Customer Retention is a tactic widely used by companies across the globe but is it just a false economy that actually creates disloyalty with customers?

OUR GOLD SPONSORS

TEAM LEADERS TIPS

  • 5 Traits of emerging leaders
    The 5 traits of emerging leaders
    January 30, 2015 Last Updated: July 15, 2020
  • Tips to improve your call centre coaching skills
    5 powerful tips to improve your call centre coaching skills
    May 10, 2017 Last Updated: July 22, 2021
  • 15 Habits of amazing call centre team leaders
    15 Essential Habits of Amazing Call Centre Team Leaders
    June 10, 2020 Last Updated: September 12, 2021

How to Boost Employee Engagement

  • Tips on how to re-engage call centre employees
    3 Tips on how to re-engage call centre employees
    August 20, 2015 Last Updated: July 12, 2020
  • Motivational Games you can play in the Contact Centres
    Motivational Games for Call Centres
    February 5, 2020 Last Updated: September 30, 2021
  • innovative ideas to recognise employees
    4 Innovative ideas to recognise employees
    August 25, 2015 Last Updated: January 5, 2020
Looking for the latest industry insights and expert tips? All new content is published on the ACXPA Website >
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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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