CX Central is now the Australian Customer Experience Professionals Association (ACXPA). View website >

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April 25, 2026
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A sneak peak inside Telstra's digital contact centre
How to Improve the CX

A sneak inside Telstra’s Digital Contact Centre

April 2, 2015 Last Updated: November 25, 2019
Justin

With digital interactions increasing for customer support we take a peak inside Telstra’s Digital Contact Centre and how they manage Social Media enquiries.

POPULAR ARTICLES

  • Understanding Erlang C for call centres

    Understanding Erlang C for call centres

    September 21, 2018 Last Updated: August 8, 2023
    A great podcast to fast-track your learning of the Erlang C formula that is used to calculate workload and service levels in a call centre. Fundamental to all call centres!
  • Do customers really care about the call centre location?

    Does using overseas call centres really matter?

    August 22, 2017 Last Updated: March 11, 2021
    Does a call centre location really matter for customers or for businesses? We look into the key success factors using offshore call centres.

OUR GOLD SPONSORS

TEAM LEADERS TIPS

  • 5 Traits of emerging leaders
    The 5 traits of emerging leaders
    January 30, 2015 Last Updated: July 15, 2020
  • 8 Common Mistakes Made By New Contact Centre Team Leaders
    8 Common Mistakes Made By New Contact Centre Team Leaders
    June 22, 2020 Last Updated: October 11, 2020
  • coachable call structure for sales and service in a call centre
    Coachable Call Structure
    September 18, 2021 Last Updated: November 12, 2021

How to Boost Employee Engagement

  • 3 free ways to reward your call centre team
    3 Free Ways to Reward Your Call Centre Team
    February 17, 2019 Last Updated: January 11, 2020
  • 5 Tips to inspire your customer service team 2019
    5 Tips to inspire your customer service team
    July 19, 2016 Last Updated: December 16, 2023
  • how to improve employee retention in the call centre
    How to improve employee retention
    September 13, 2016 Last Updated: March 13, 2020
Looking for the latest industry insights and expert tips? All new content is published on the ACXPA Website >
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NEW INDUSTRY ASSOCIATION in AUSTRALIA!

After 11 years, CX Central has now transitioned to the Australian Customer Experience Professionals Association (ACXPA).

ACXPA connects Australia’s contact centre, customer experience, digital service and customer service professions and has been founded, and is managed, by industry leaders to create better customer, business, career and industry outcomes. Learn more about ACXPA >

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