How telemarketing can improve your business
If you asked your friends and family how they feel about telemarketing, what response do you get?
Annoying and intrusive are the likely answers.
Telemarketing has long held the title of the black sheep of the marketing world.
Although often despised, companies continue to make it work by inserting three major components, professionalism, better targeting and relevance.
Though deemed annoying and intrusive by the wider public, telemarketing continues to be used by businesses around the world for advertising products/services and providing telephone-based customer service.
Omnilead have suggested the below 6 reasons why businesses do better with telemarketing, and we happen to agree.
1. High Contact Rates with Immediate Answers
Telephone is immediate and attention grabbing. With consumers carrying their telephone/smart phones with them everywhere, they make themselves available almost 24/7.
Communicate with consumers right away to get immediate answers. No need to wait for days, weeks, or even months to generate results, and stay one step ahead of your competitors as you compete for share of the consumers wallet.
Immediate answers are contributed to with good quality prospect lists.
If you outsource to a call centre, generally part of their portfolio is access to these very lists.
2. Higher Conversion Rates
Trust the call centre to do what it does best. Convert customers to your brand.
When implemented correctly, telemarketing can deliver the highest conversion rates.
By utilising a blend of structured lead qualification, nurture, prioritisation and scripting, you too can benefit from the higher conversions rates unique to telemarketing.
3. Higher Intent Consumers
Telemarketing significantly increases a consumers predisposition (or intent) to purchase from a particular brand.
Once the consumer has received a telemarketing call and engaged with the telemarketer, the consumer has verbally indicated a desire to connect with your brand or service.
By the telemarketer confirming their intent and making the consumer feel comfortable in their purchase, the consumer is most likely to commit then and there.
This is a huge advantage to relying solely on face to face sales or advertising only.
4. Increased Consumer Engagement
Telemarketing isn’t just about sales.
It can serve many functions to drive increased revenue for your business, including engaging with your target market(s), providing customer service, conducting market research and increasing overall brand awareness and sentiment.
Done well, telemarketers have the consumers attention and a relevant offer to the right person often ends up in a sale.
A telephone call can save you time and money and solve a problem that could take a lot more time and effort through other channels.
5. Stricter Compliance with Privacy Guidelines
The Do Not Call Register and the Privacy Act are imposed on the industry in an effort to keep it clean and be devoid of rogue businesses and practices.
Consumers set on not participating in telemarketing calls can register to remove themselves from calling lists.
Added to this, within the guidelines of the Privacy Act, businesses are only allowed to call between certain reasonable times and not on certain dates.
The industry is cleaner and more accountable now with large fines for companies who do not adhere.
Contact centres are governed by these rules, ensuring that their contact with consumers is sincere.
6. Increased Visibility and Measurability
By staying close to the results, new test programmes can be implemented relatively quickly to give the business fast feedback to new programmes and opportunities which could increase the bottom line substantially.
Businesses can gain insight into their target markets behaviour and adjust their marketing strategy accordingly with minimum fuss.
Speed to market is essential in a very competitive market sector where test and learn results can be realised immediately.
Telemarketing is proven to be the best platform to engage in new programmes and opportunities, as well as tried and tested methods.
After all, it serves their purpose.
Find a list of specialist BPOs and call centre outsourcers who specialise in telemarketing on our CX Directory.