Customer Experience Management

Customer Experience Management (CEM) is actively designing, implementing and optimising all customer interaction touchpoints to increase customer satisfaction, loyalty and advocacy.

Put simply, Customer experience management (CEM) is how a company manages every interaction between the brand and the customer across the entire Customer Journey.

Who is responsible for Customer Experience Management?


Whilst there can be specific roles within a company accountable for driving CEM initiatives, ultimately your performance will be judged by customers at the point of interaction.

Whether it’s your courier driver, receptionist, website, call centre employee, retail staff member etc.

The customer is only concerned with their experience.

To truly be successful, you need to have a customer-centric culture – to be truly obsessed with delivering a great customer experience.

Find a list of suppliers who can help improve your Customer Experience including technology suppliers, consultants, trainers and more in our Business Directory >

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