Employee engagement is a workplace approach designed to ensure that employees are committed to their organisations goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being.
Apparently, that stuff is important. Who knew…?
Well turns out more and more companies are in the know. In fact, a survey by Globoforce revealed that 36% of all businesses see engagement as a top challenge.
And there is a good reason. The link between employee engagement and profitability is becoming clearer and clearer.
As Sir Richard Branson is quoted: “If you look after your staff well, they will look after your customers. Simple”.
Why Employee Engagement is important
As I mentioned, the link between high employee engagement and a high-performing business is being back up by survey after survey:
- Organizations with high employee engagement outperform those with low employee engagement by 202%. (Business2Community)
- Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales (Source: Gallup)
- Companies with engaged employees see 233% greater customer loyalty and a 26% greater annual increase in revenue. (Aberdeen)
This isn’t some passing fad.
Drivers of Employee Engagement
So given we know Employee Engagement is important, what are some of the key drivers of employee engagement I hear you ask?
Not in any particular order, but here are 6 key tips on how to improve employee engagement:
1. Have genuine care for your employees
- Employees who feel their voice is heard at work are 4.6 times more likely to feel empowered to perform their best work. (Salesforce)
- 92% of employees say showing empathy is an important way to advance employee retention. (Businessolver)
2. Be flexible
- 82% of employees say they would be more loyal to their employers if they had flexible work options. (Flexjobs)
3. Provide good leadership
- Belief in senior leadership is the strongest engagement driver, with growth and development as the second. (Modern Survey)
4. Empower them with the right tools
- 92% of employees say that having the technology to do their job efficiently affects their work satisfaction. (Ultimate Software)
5. Get the hiring right
- 53% of HR professionals say employee engagement rises when onboarding is improved. (SilkRoad)
- 80% of employees felt more engaged when their work was consistent with the core values and mission of their organization. (IBM)
6. Challenge your employees
- 70% of employees ranked being empowered to take action at work when a problem or opportunity arose as an important element of their engagement. (SHRM)
- Employees who use their strengths, skills, and abilities every day are six times more likely to be engaged at work, 8% more productive, and 15% less likely to leave their jobs. (Gallup)
- 83% of employees with opportunities to take on new challenges say they’re more likely to stay with the organization. (ReportLinker)
- Meaningful work is the single largest contributor to a positive employee experience (27%) (Source: Globoforce)
Want to learn more about Employee Engagement?
This is just a Glossary remember! Luckily we have a heap of articles on Employee Engagement with tips and guides you can read here.