Is Artificial Intelligence really needed to improve the Customer Experience?
CX Executive Tips

Is Artificial Intelligence really needed for CX improvement?

Do you really need Artificial Intelligence for CX transformation? It seems to occupy every other article on customer experience and contact centres. I was reading one today and one quote said customers only ring their contact centre as a last

The future of CX and six facts you must know
CX Executive Tips

6 facts about the future of CX

After spending an evening with the world famous Don Peppers talking about the future of CX, there are 6 indisputable facts every CX manager should know.

Why multitasking is not productive in a call centre
CX Executive Tips

Why multitasking is not productive

Despite the perceptions, multitasking is not productive when it comes to a call centre agent trying to juggle phone calls, emails, texts, live chat and more